Leveraging Weekly Internet Traffic

By Daniel Scocco

If you are writing a “top notch” article for your blog, it would be a good idea to publish it on the most trafficked day of the week. This will maximize the number of potential readers, also increasing your chances of receiving backlinks and appearing on social bookmarking sites.

But what is the most trafficked day of the Internet? Getting an accurate answer for this questions is quite difficult, specially if we consider the large variations that might appear from country to country and during different seasons of the year.

That being said there are some studies around the web, and most of them agree that Monday and Tuesday are the most trafficked days of the Internet, followed closely by Wednesday. Below you will find the numbers provided by OneStat in 2004 (apparently that is the most recent report):

weeklyinternettraffic.gif

A good rule of thumb, therefore, is to publish your popular posts early in the week. Bear in mind that your blog readership might behave differently, so check your statistics and adapt this strategy accordingly.




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25 Responses to “Leveraging Weekly Internet Traffic”

  • Edward Wolf

    Thanks. This is very useful information.

  • Villager

    Interesting statistics. Thank you for taking the time to compile the research and share it with us!

    peace, Villager

  • Daniel

    Actually I am still looking for something more recent, if you guys happen to know a more recent report just let me know.

  • Andrew Timberlake

    If you’re writing for regular readers – focus on your own peak traffic day.

    Look at your blog stats/analytics, find your most popular and post then.

  • Daniel

    Andrew, yeah I agree with that, but only to a certain extent.

    Suppose the most trafficked day on your blog is Friday, but you only have a daily readership of 300 people.

    Should you publish your “top notch” articles on Friday and make sure those 300 guys will read it, or should you publish it on Monday, hoping to score some backlinks and tap a wider audience?

  • Andrew Timberlake

    Daniel, I was thinking about that when I commented but I stand by my comment.

    If you want to get new traffic, then consider submitting your top article to Digg/Netscape/… on the Monday.

    The day of the week is not going to attract more visitors to your website – promotion will!

  • John Wesley

    Excellent tip. Something else to consider is the time of day that you publish your posts, as traffic varies throughout the day as well.

    Generally, I set my posts to appear first thing in the morning, hoping that I come up at the top of people feed readers as they read them over a cup of coffee.

  • Community Building Blog

    I am glad you put in a concluding paragraph recommending people to refer to their own stats!

    Of course, all sites are different – it is well worth checking your traffic stats to familiarise yourself with your own daily traffic trends.

    – Martin Reed

  • Jennifer

    I find your numbers interesting. They are almost opposite of mine with Sunday being my most traffic and Monday being my least.

    Thanks for the tips.

  • Alex

    “Bear in mind that your blog readership might behave differently, so check your statistics and adapt this strategy accordingly.”

    This is what really matters. You won’t have much use from the overall internet stats although it’s a good place to start..

  • Daniel

    Alex, again it depends.

    Most blogs have a very small readership. On the other side I am sure you will try to promote your articles through social bookmarking sites and related stuff right?

    In that case, personally, I would rather publish my best stuff when there are more people surfing the net.

  • Lincoln

    If your blog readership is small to begin with, it might make more sense to defer to general traffic statistics rather than your own, at least until you build enough of a satisfactory readership. So if your goal is to create more exposure and bring in NEW readers, you’re probably better off posting your best stuff on a Monday or Tuesday. 🙂

  • Rhys

    My stats are pretty level throughout, what I do try and do is post early in the morning to catch the Australian readers and UK 9am “ooh lets read some blogs before work” crowd.

  • Carlie

    I have noticed that weekends seems to be the least busiest days – not just on my own blog but activity through the rest of the internet as well. I think people must be depressed to be back at work so they play around (and, check their email etc after the weekend) but near the end of the week they are focused on their work again.

  • Melt du Plooy

    This is a great tip Daniel. I hear what you are saying (totally agree) but I also agree with Andrew that I should probably post my article when I know my site is the busiest and then market it on the the Monday or Tuesday through Social Media or other means to gain those back links etc.

    My site usually has the most hits in the middle of the week (Tuesday-Wednesday)

  • SEO Genius

    Very interesting, i always seem to have thursday and friday as my peak days so i tend to submit articles then, however i may opt to choose the Monday and try that out.

    Thanks

  • itg

    This is just what I was looking for. Great info. Thanks!

  • Bang Kritikus

    Thanks daniel

  • Ignacio

    Amazing, this article got me to know your blog. And now, a few months later, you’re an important part of my feeds. This is a great article and I followed its advice with good results.

  • Eddie Gear

    I wasn’t aware of this at all. Thanks. I usually publish my posts on the weekend. I will need to change my plan now.

    Thanks once again.

    Cheers.

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