Website Traffic Series Part 9 – Buying Targeted Traffic

By Daniel Scocco

As you know the intent of this series is to cover all tactics and techniques to generate traffic to a website, so we will touch both free and paid methods. Today I want to talk about a paid one, the so called targeted traffic deals.

targeted traffic

The Concept: Do a quick search on Google for “buy traffic” or “targeted traffic” and you will see an immense number of sponsored results. Those are basically websites that sell targeted traffic (or so they claim, but read on).

The amount of traffic and cost vary. Here are some examples that I gathered: “250,000 real visitors for $69,” “10,000 targeted visitors for $39,” and “10,000 visitors for $9,99.”

As you can see they have solutions for all pocket sizes…

Basically, therefore, these websites will send you traffic in exchange for money.

Does is Work?: Hardly. The trick of this business is that they make the impression that they will send real Internet visitors to your website, but most of the times the traffic will come from popups, popdowns, traffic exchange and get-paid-to-surf schemes. Here are some disclaimers that I collected from those websites:

“Client understands that HIT COUNTERS on your site DO NOT ACCURATELY REPRESENT THE NUMBER OF VISITORS SENT TO YOUR SITE.”

“The client understands that if the visitor viewing the the ad closes it before it finishes loading (due to network bandwidth, high impact graphics, animation or lack of interest on the visitors part etc.), IT WILL COUNT AS AN AD VIEW ON OUR SYSTEM, WE HAVE SENT YOUR SITE TO THE VISITOR AND HAVE THEREFORE FULFILLED OUR OBLIGATION.”

I also found it interesting that most of those websites have an identical Terms of Service. Either they are copying from each other, or someone owns them all.

How to get started: Don’t. I have considered purchasing those services in the past, but they always sounded too good to be true. Guess what, probably they are.

The techniques and methods used to delivered the “targeted” traffic are so cheap that the overall results should be close to zero.

One of those days I will take one shot for the team and order some “10,000 real visitors” to see what traffic I will be able to track from Google Analytics.

Until them I would not recommend anyone to spend money on such schemes, unless it is done for scientific purposes…

Over to the readers: Have you ever purchased one of those target traffic offers? Did it work? Do you think some of them could be legitimate?

Website Traffic Series

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40 Responses to “Website Traffic Series Part 9 – Buying Targeted Traffic”

  • team ray

    just like the digg effect

    quality traffic over quantity

  • Jayapritha

    Hi daniel,

    Today unexpectedly watch those service providers web site. I was confused about their service.My mind too consider purchasing this service but my heart Says a big NO to this business…
    If anyone say it works,definitely it wont suits for long term business.So refrain from using it immediately.

  • Cory from Dental Heroes

    I agree. Avoid targeted bulk traffic offers like the plague. Many of them freely admit that they utilize expired domains relevant to your site’s theme to redirect traffic to your site. When’s the last time you took the time to read an expired domain? Exactly.

  • Yuen

    Hey! Almost they are scammers. And I never seen any where send you real traffic as they promise.
    They send you bots, waste your bandwidth and claim your money first at all.
    After those days, if you have enough smart, you’ll see how in your analytics board.
    IP: Only some.
    Web browser: Same.
    Screen: Same.
    Time of visiting: Short.
    Page view: 1.
    That’s all I know. But, I am cock-sure there are some scammers working hard than this noob one that I was try. May be they have many different IP, Web Browser, Windows Screen, view more than 1 page…

  • Yuen

    Hey Daniel!
    Save your money to buy traffic from Google Adsense to get more visitors come here and comment with us is better! (Joke ^_^).

  • Medical Transcriptionist

    Yep, I’ve tried traffic exchange with one of my other blogs, sheer waste, may be this kind of traffic is good for CPM ads nothing more than that!

    My blog was displayed as a popup, and popups are one of pet peeves for anyone on the net!

  • Yuen

    Ah, one thing to review:
    If they could sell you large traffic, why does their website had low rank of Alexa? Why do they need to use Google Adword earn each customer, or do they waste? Because if they own their real competence in Selling big traffic, they never need to pay for Google Adword anymore.

  • Joseph Z.

    This is exactly what stumbleupon ads do. They direct SU users to your site (without popups). I’ve been using it for a little while and the traffic boost is decent, though my stats haven’t skyrocketed (we aren’t putting a ton of money into it, nor are we using the targeting features).

    Bottom line, a lot of traffic but a low average time spent on site.

  • Hendry Lee

    Even worse than the Digg effect, I should say. Some of them generate the “traffic”, most appropriately called hits, with robots.

    Click to surf and other model also have traffic package, but most of the visitors are clicking to build credit so they can get traffic to their site in return. The only way to capture their attention is to offer another pay to surf or report that offers a better model.

    Redirecting such traffic to a blog will NOT work.

  • Alex

    I wanted to try this once in order to get traffic to an adult site. I never did it tough. I’m not sure why. I suppose, I haven’t had the guts to throw my money away.

    I also saw that some of them offer hits from unique visitors for a higher price. What’s your opinion about this?

  • SEO Genius

    Any service or product that sounds to good to be true usually is, as much as people do not want to believe this when you are confronted with what seems to be a great offer its sadly the nature of business.

    Will.

  • Daniel Scocco

    @Team ray, digg traffic is not that bad, some people have built large RSS readerships with it.

    @Jayapritha, yeah stay away from it.

    @Cory, I didn’t know they even used expired domains for that stuff. Crazy.

    @Yuen, yeah it appears to be pretty much a scam. But there are some many of them, that it must be working to some extent.

    @Joseph, well I am not sure, I think this is quite different from SU ads. on SU you are at least sure that a human visitor will see your page. With these targeted traffic deals not even that.

  • Melvin

    I have done this some this last month and I can say the only great thng about this is it boosts your website’s exposure and alexa.,..

  • Rajaie AlKorani

    I have never done it before, but I think it would be great if you could post the results here.

  • A Strange Web

    I tried it to see what the effect would be (call it a scientific test) and while it ran up the uniques and improved the Alexa ranking the bounce rate was pretty much linear to the traffic.

    So if you are looking for people to actually READ your site don’t bother. If you want a great Alexa ranking go for it.

  • Nick’s Traffic Tricks

    Good point.

    Focus on quality not quantity. The vast majority of web surfers are not interested in your niche, so focus on the few who care.

  • Cranberry Corners Gift Baskets

    Hi Daniel,

    Just wanted you know how much I appreciate your writing these articles about questionable companies and ads.

    There is so much junk on the net that I have become totally skeptical about purchasing any SEO or ranking or advertising plans on the web.

    I especially hate the sites that say ‘free download’. You download a trial version and then you find out it costs money to run it. But, to add insult to injury, there is no clear pricing until you have clicked through several pages.

    I find this a total waste of time and energy.

    Thanks for clearing some of the mud!

    Patti

  • Rick

    I’ve been researching ways of pushing traffic to my sites and it all boils down to effort. These “fast traffic” schemes are no better than “lose weight fast” schemes or “make $10k in one month” pitches. Honest work is the real key to any objective don’t you agree?

  • Nikki

    I read your article,and it helped me to realize things when trying to pursue the dream of my own successful internet business. Getting everything to run smoothly is difficult, but I would like too, if I may, share something on here that helped me with my business and that might help others reading your article. I have discovered the use of MuVar and it has proven to be successful. MuVar is an interesting multi-variate testing tool that lets you break down web pages into sections, create different versions for each of those sections and test how well they perform. It has been proven to work. Thanks for being a great teacher!

  • Jermayn Parker

    Yes I would recommend adwords as I am currently using a system for a website (WotUThink.com) and the effect has been fairly average indeed.

  • Vaibhav

    You want to buy targeted traffic to your website? Pay me.

    I only charge $10 per user, but this user will be a loyal reader for the rest of his life

    (alternatively, you could just write interesting content) 🙂

  • Neo

    As with anything on the web, not all things are created equal. I know of one instance where expired domain traffic to a weight loss site did generate nearly a new sale per day. Would I recommend the strategy? Probably not. But, sites like trafficswarm.com use full screen popups and they have been around for a long time. People are still using them.

  • Traffic2MyPage.com

    i would say if you where to buy traffic the best way to go about it is to capture their information when they visit.. for example.. make sure it leads them to a opt-in page and make some stupendous offer that they would be silly to refuse.. that way at least you can get some value out of that visitor and you can market to them over and over

  • Sucker

    “Does is Work?: Hardly.”

    Hahaha that’s the best way to sum up this traffic method!

  • Adam

    Of course not every person that gets to your site via a popup or pop under is going to stay. But that is expected. The reason the paid targeted traffic sounds so good is because its very inexpensive. You can send thousands of visitors to your site for a couple bucks. If even one of those visitors buys something or now knows about your site when before they wouldn’t have its worth it. It exposure. Not saying it works for everybody, but its cheap enough to give it a try.

    -Adam

  • Brennan

    These things never do work. I have purchased a few here and there over a period of a few years just to see if any of them can bring me some traffic. After doing it a few times I have opted to no longer do this as it has never seemed to do anything for me because at least 80 percent is not even real traffic and the rest more than likely will just bounce.

  • Adam

    You can’t buy targeted traffic thinking more than 2-5% of it will convert. There is a reason that buying targeted traffic is inexpensive. You can get 2000 visitors for about $5. Of course they won’t all convert, but if you work with a quality supplier you will get real human traffic.

  • louise

    I am sooo confused with all this, I have no idea what is a “decent” amount of traffic because there is nothing exactly like what I have on my site out there. We are a resource guide and make money after someone buys an ad on our site. I do not know if we charge enough or if we should put Adsense on the site. Is there somewhere I can go that will help me make sense out of the advertising angle of this business, we are only 9 months old. We are ranked on the first page of the Google search engine for our genre. How do I take advantage of this, or can I even? Help!

  • Alex

    My friend tried this about a month ago. His site was display as a popup. He got 2,000 hits to his website and zero sales. He also got alot of spam from other traffic sites trying to get him to buy traffic from them as well.

  • medyum

    Ah, one thing to review:
    If they could sell you large traffic, why does their website had low rank of Alexa? Why do they need to use Google Adword earn each customer, or do they waste? Because if they own their real competence in Selling big traffic, they never need to pay for Google Adword anymore.

  • dan

    don’t know….
    maybe you should try on of those and let know…
    seriously

  • Elandre Potgieter

    I admit I have used some of these and indeed a waste of money. Rather go the organic route. I use Blogclicker.com to get some extra traffic to my site. Also not a big boost but it helps. There are a lot of scammers out there… and at least Blogclicker seems to be okay. This is the only one I will pay for to get some extra traffic. I am talking maybe 50 visits per day from them. The other I have used are all free traffic exchanges which also dont bring in all that much. I want to start using Facebook Ads, still deciding. Thanks

  • Fraser

    Hi I bought 10000 real visitors to split between a couple of sites I have and I doubt any of it was real or were paid to click in and out,
    I was able to watch the viewers in real time as they came in and it was a lot of nonsense.

    I set up targeted pages to land on with an insane free offer for each page, each offer had about 30 visits every couple of minutes and within 2 seconds of arriving were in checkout, login, shipping info and out without even reading the offer.

    I have the software to view their movements through my site in realtime and the whole thing was a joke (google bots spent longer lol) if I had checked the stats using standard hostgator tools it probably would have looked impressive. So net result a waste of $12.

    At least I know my site can handle 3000 visitors in a couple of hours.

    So back to the drawing board to find some other get rich waste of money scheme NOT!!

  • Adam

    I think the effectiveness of the traffic you purchase is dependent on your expectations. You can’t expect to pay $12 and get rich with conversions. As you know, there are so many factors including the landing page, the offer, etc. If you want to buy traffic for your website, its a good idea, but be sure to consider how the category of your traffic to be sure the pop-ups or pop-unders are going to the right audience who is interested in what you are selling.

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