10 Ways to Brand Your Blog or Website Efficiently
On the latest State of the Blogosphere report, Technorati claimed that they are tracking over 133 million blogs. That is a freaking lot of them. If we take into consideration standard websites as well, this number will be even bigger. The result? Hundreds, if not thousands of blogs and websites on virtually every single niche on the web.
You can also bet that a good percentage of those will be offering outstanding quality content just like you do, so the competition is fierce.
Under those circumstances, how can you make sure that your blog or website will stand out of the crowd and attract visitors?
In one word: branding.
Bricks and mortar businesses have discovered the importance of branding decades ago, but on the web this is a relatively new trend (just five years ago you didn’t have that many websites around after all).
Below we are going to cover 10 ways to brand your blog or website efficiently.
1. Having a Clear Purpose
You must have a crystal clear vision about the purpose of your website, and you must communicate that to the visitors as well. They must know why they are visiting your website. Why it is worth their time.
“I am going to write about tech” ain’t going to cut it. What part of technology you are going to write about? Gadgets? Web 2.0? What angle you are going to have? Breaking news? Deep analysis? Where will the value to your readers come from?
You need to be able to answer to those questions easily.
Your aim is to make people associate a concept or thing with your website. If I say online video, you are going to think YouTube. If I say funny pictures of cats, you are going to think I Can Has Bheezburger. If I say gadgets, you are going to think Engadget or Gizmodo.
You get the idea. Now you must make this with your own website. It is not easy, and it takes time, but you should always keep this principle in mind.
2. Being Consistent with the Writing Style
There are many studies confirming that the writing part of a blog or website is one of the main parameters that readers use to determine the overall quality of that site.
You need to be consistent with your writing style if you want to strength your brand with it. It does not matter if you write bringing your personal experiences aboard or if you try to keep a more neutral tone, the important thing is to be consistent with it.
If you read tech blogs frequently, I am sure you would be able to tell a post from TechCrunch and one from Mashable apart just by looking at the writing style right? That is what branding is all about.
This point is particularly important to blogs that have more than one author.
3. Sticking with Your Tagline
Using a tagline is not mandatory, although it can help if you come up with a really catchy and descriptive one (check The Best Website Taglines Around the Internet if you need some inspiration).
The important thing, however, is that you stick with it. It got stick in people’s heads. If you change your tagline every other month, people won’t remember it, and they might even get confused about it.
If you are going to use a tagline, you could also consider adding it to the title tag of your website. This will make sure that the tagline will be displayed on search engines when users come across your site, reinforcing the message that you want to pass.
4. Investing Money in a Good Logo
Just like medieval castles used to be identified by their flags, websites are identified by their logos. If you have limited money to spend on design, make sure that the logo is your top priority.
These days you can get good looking logos for as low as $100 (obviously though that the more you spend the higher the quality you should get). Other affordable options included making it yourself, using a logo generator or trying crowdsourced logo design services.
The logo is important because it is the first thing that visitors pay attention to, and usually it is also the image that will stick on their mind once they are gone.
Additionally, whenever people mention your website on blog, they will consider using your logo as an illustration on the article, meaning that the logo itself will characterize your site even on external places. The image on top of this article is an example.
5. Using a Favicon
Most modern browsers support favicons, therefore you should make use of them. Try to adapt your logo, or use the initials of the name of your site, and put them on the favicon.
Favicons are also important because they will appear on the bookmark section of your users, enabling them to recognize your website more easily among the hundreds of others.
If you are not sure how to create or implement a favicon, read How to Create a Favicon.
6. Making the Design Match the Content
The overall look and feel of your design must match the content. If you plan to talk about stock markets, it would be weird to have flowers on the background image right?
Identify what your core audience is going to be, and design around their perceptions and preferences. If you are going to write for professionals or older people, perhaps a traditional newspaper look would be a good choice. If your readers will be younger, a more colorful design could be used. And so on.
7. Being Consistent with the Colors
Make sure to choose a color palette and to stick with it. Colors and moods are very easy to be remembered, so use this in your favor.
You could use the main color on the links, on the favicon, on the footer and so on. If you are going to create special images or badges for the website, make them match the overall color pattern.
Through out the years it is probably that you will need to give a face-lift to you design. That is fine, as long as you keep consistent with the color readers will still feel at home, and your brand will be kept intact.
You can get more information about color palettes and suggestions on ColourLovers.
8. Using Your Website’s Name on Social Media
Are you going to use Twitter? FriendFeed? Facebook? If you are, you could create an account on each of those services specifically for your website.
Social networks are a big online trend, and probably one that will last. If you manage to get your site inside those networks, your brand will rejoice.
Here is a good example: Michael Arrington is a web celebrity, but instead of creating social networking accounts on his name, he always create them as “TechCrunch,” reinforcing his brand across those platforms.
9. Spending Money on Advertising
If branding was easy, companies around the world would not spend billions of dollars every year on advertising right?
It is possible to create a strong brand without spending money on advertising, but paid promotional efforts can certainly make you reach this goal easier and faster.
If you don’t have a big budget, you could consider spending money only during the launch and on the first few months. Use the money to kick start your brand, and after that work with the content and free methods.
One advantage of paid advertising is that it allows you to deliver a specific message to a specific audience. If you purchase a banner on a popular blog, for example, you know who will be reading that, and you can tailor your words to pass your brand to those readers.
10. Spreading it Everywhere
Branding is psychological, meaning that you will need to get inside people’s heads. Sometimes this will inevitably be a numbers game. That is, the more exposure you manage to give to your brand in front of the web users, the longer it will stick with them.
Practically speaking, use your website name and logo in a many different places as possible. Put the link on your email signatures. Write guest articles for popular blogs and put your website name on the byline. Talk about your website in online forums. Purchase advertising banners. Stamp tshirts with your website logo on it and so on.
60 Responses to “10 Ways to Brand Your Blog or Website Efficiently”
Internet Marketing Jonny
Some great points here Daniel regarding branding. Nice blog also by the way. It’s my first visit but not my last. I just read your other post about “The Best Website Taglines Around the Internet”. That was cool also.
I made the mistake of changing my name and it was like starting all over again. Big mistake.
Where trying everything we can right nowâ€¦ Thanks for the tips
Eryaman hali yikama
Good information and good way your blog post. Good luck blogger man.
Branding will become key to internet success in the years to follow. This is because a separation needs to be created between crappy sites and those which offer genuine information and services.
I would love to add some more tips to this list. I soon will be publishing a post on my blog about website branding…
Great post. My blog is fairly new and I do need to brand it. I have not decided on a final WordPress Theme yet. Can you tell me what theme you are using. Itâ€™s clean and very attractive.
Where trying everything we can right now… Thanks for the tips
An excellent post.
I’ve always struggled with making sure that my blogs have a consistent voice. Must try harder!
Kiva, Farmstead Lady Designs
Great tips, thanks for sharing. Have been thinking about branding a lot lately.
great article! Some of ways you present will be useful to brand my website.
I like your idea for “Sticking with Your Tagline” and “Making the Design Match the Content”.
Thanks for sharing!
Nice tips, thanks. Branding is something I think I need to work on
Brian D. Hawkins
Hi Daniel. Great branding tips. It’s obvious you know what you are taking about – Daily Blog Tips is a great example of branding done right. Thanks for sharing.
Arnold – Mr.Gadget
Great practical tips for new and old bloggers! 🙂
Thank you for sharing.
Internet Marketing Joy
Making a brand for your self or your company is a must if you want to succeed online..it is a good way to get noticed and at the same time in promoting your content.
Some great points here in particular number 10.
I am practing what you preach.
Visit me at http://www.footskifootballgifts.com where you can find out more about my affiliate program.
Really what an idea. This idea would really help the people to make brand the blog. Thanks your work is great.
a good logo can be $5 bucks if you have a capable designer, you can spend a million bucks on a logo but if the designer is crappy you’ll get a crappy logo.
Great article. I just want to say that branding is a hard job, but once your blog becomes a brand…You don’t have to worry about tomorrow!
GREAT post! I was able to put the “Proud Souls” (book cover) image as the favicon for my blog… Thanks!
Drawing Stories…With Words
Codrut Turcanu I Start Blogging
Can’t stress this enough — “investing money in a good logo”. I wonder when wannabe bloggers would want to take their blog to the next level?
Then you need to get a remarkable logo design created for you, or DIY, if you’re already a designer! 🙂
Having a custom-logo is NOT an option.
Dwayne from Probably Sucks Blog
If you need to create a nice logo I suggest purchasing AAA+++ Logo Creator, it’s best money spent. You gave some great tips.
Now it’s time to plug my blog: Probably Sucks
Here we go:
For most blog’s the logo is just about irrelevant. The majority of the people that read your blog on a regular basis wouldn’t recognize your logo if it fell out of the sky and imprinted itself on their forehead. Don’t believe me? Think about 10 blogs that you read on a regular basis. Now think about what their logo looks like. I would be willing to bet you counldn’t remember 8 or 9 out of the 10. Quick what does the logo look like on Daily Blog Tips?
FedEx could have used a black dot for their logo. After a while everybody would have known, Black Dot=FedEx. And they wouldn’t have had to pay $300,000 for it.
Most people underestimate the importance of branding. But branding is way more than a logo. I would say that the name of your site is 100x’s more important than a logo.
The tagline information is exactly right. Use it whenever you can.
I’m looking forward to tips #11 to 20.
My top 2 that I need to work on:
#3. Sticking with Your Tagline
#4. Investing Money in a Good Logo
I don’t have a tagline yet, but have been working on it.
Ya know? I never did think about paying for a logo. I did some searching and I came across http://99designs.com/
Surfed there a bit, and I like what I see, but there seems to be lots of bickering between contestants. Perhaps someone (Daniel or other?) can recommend a service similar?
@Abby (comment #20)
You see how my username/screenname is OrganizedFellow?
That is also the name of my personal website. I use that name on all the blogs I post at, all the forums I participate in, my MySpace page, my Last.fm, Twitter, and Facebook profile.
This ensures the name is indexed across all the sites I visit frequently.
*GREAT ARTICLE DANIEL!*
indonesian in indonesia
I learn alot from this post, I hope I can build an impressive brand for my blog about Indonesia.
That is great article, I will follow your instruction. Sometimes, it is hard to make your brand popular. It take long times to do it.
Good point the truth is a well build brand will always live on
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