4 Steps to Increase Your Blog Traffic

By Daniel Scocco

increase blog trafficOne of the most common complaints that I hear from bloggers is the fact that no matter how hard they try, they can’t grow their blogs past 100 or so daily page vies. Those early days are indeed the hardest, because you need to put hard work in without the certainty of achieving results.

If you are in that same situation, here is a simple strategy that will certainly increase your blog traffic and make you break the 1,000 daily page views mark. In fact, the strategy could be used even if your are already over that number but have reached a traffic plateau lately.

Just make sure to execute the 4 steps as planned and to spend the two hours and a half every day (obviously if you have more time available you can expand the time spent on each of the four steps proportionally).

First Step: Killer Articles (1 hour per day)

Spend one hour brainstorming, researching and writing killer articles (also called linkbaits, pillar articles and so on).

Notice that your goal is to release one killer article every week. If that is not possible aim for one every 15 days. So the one hour that you will spend every day will be dedicated to the same piece. In other words, expect killers articles to take from 5 up to 10 hours of work.

If you are not familiar with the term, a killer article is nothing more than a long and structured article that has the goal of delivering a huge amount of value to potential visitors. If you have a web design blog, for example, you could write an article with “100 Free Resources for Designers”. Here are some ideas for killer articles:

  • create a giant list of resources,
  • write a detailed tutorial teaching people how to do something,
  • find a solution for a common problem in your niche and write about it, or
  • write a deep analysis on a topic where people have only talked superficially

When visitors come across your killer article, you want them to have the following reaction: “Holy crap! This is awesome. I better bookmark it. Heck, I better even mention this on my site and on my Twitter account, to let my readers and friends know about it.”

Second Step: Networking (30 minutes per day)

Networking is essential, especially when you are just getting started. The 30 minutes that you will dedicate to it every day could be split among:

  • commenting on other blogs in your niche,
  • linking to the posts of bloggers in your niche, and
  • interacting with the bloggers in your niche via email, IM or Twitter.

Remember that your goal is to build genuine relationships, so don’t approach people just because you think they can help to promote your blog. Approach them because you respect their work and because you think the two of you could grow together.

Third Step: Promotion (30 minutes per day)

The first activity here is the promotion of your killer articles. Whenever you publish one of them, you should push it in any way you can. Examples include:

  • letting the people in your network know about it (don’t beg for a link though),
  • letting bloggers and webmasters in relevant niches know about it,
  • getting some friends to submit the article to social bookmarking sites,
  • getting some friends to Twitter the article, and
  • posting about the article in online forums and/or newsgroups.

If there is time left, spend it with search engine optimization, social media marketing and activities to promote your blog as whole. Those can range from keyword research to promoting your blog on Facebook and guest blogging.

Fourth Step: Normal Posts (30 minutes per day)

Just like a man does not live by bread alone, a blog does not live by killer articles alone. Normal posts are the ones that you will publish routinely in your blog, between the killer articles. For example, you could publish a killer article every Monday and normal posts from Tuesday through Friday. Here are some ideas for normal posts:

  • a post linking to an article on another blog and containing your opinion about it
  • a post informing your readers about a news in your niche
  • a post asking a question to your readers and aiming to initiate a discussion
  • a post highlighting a new resource or trick that you discovered and that would be useful to your readers

While killers articles are essential to promote your blog and bring new readers aboard, normal posts are the ones that will create diversity in your content and keep your readers engaged.



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190 Responses to “4 Steps to Increase Your Blog Traffic”

  • Mohamed Shajid

    Wow Hilarious, Very Informative , now only i got to know about the killer content article awesome , 😀 thanks Danny

  • Lisa Gorringe

    As usual, Daniel, you’re quietly brilliant!

    I like the way you remind us all that time invested in blogs is (usually)
    worthwhile, even though there may be doubts about it at the time.

    Thanks again.

  • Tim Lopez

    Thanks Daniel, More great advice. I’m missing the networking and promotion part. I will make sure to start spending more time on this and getting a plan in place.

  • jorge jacobo

    I was trying to find the part where keywords are important and SEO, but I’m assuming they fall in the category of Killer article.

  • googler

    Awesome tips Daniel! While my blog site is new and haven’t had a killer article, hopefully these tips will be of great help to improve my blog for my audience.

  • Daniel

    Fantastic article, Daniel.

    I see so many things you suggest in the article, that I have left on the back burner for a while now. I have a scrap book next to me as I am typing with some of those suggestions, scribbled in it. This was after Brainstorming many things, then having applied different ideas. Though, after reading your article I had to ” Kick myself in the leg” Ouch! The reason being that, I already knew of these suggestions, though, I have not yet put some of them into practice. Knowing is one thing, doing is far better in this instance.

  • Don Jeffre

    This article is a good example of a killer article as indicated by the number of people have commented on it. Thanks Daniel for sharing your ideas.

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