May 1st RSS Awareness Day: Get Involved

By Daniel Scocco - 2 minute read


Back in 2005 5% of the Internet users said they were using RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online (according to the Pew Internet Project).

Feedburner recently reported that they track around 60 million RSS subscribers. Even if we bump that number to 70 million RSS users (counting people that use RSS with other applications or platforms) this would still convert to a meager 5,4% of the Internet users around the world, as of today.

What is the takeaway message? Only a very small percentage of the Internet population is aware of the RSS format and its benefits.

If you have been using RSS (either to syndicate content or to consume it) you know how useful the format is. It allows users to stay connected with different websites and applications, especially those that are updated regularly.

So it is a pity that such a tiny part of the web users are using RSS. The question that came into my mind was: is there anything we can do about it?

Yes, let’s create an RSS Awareness Day!


The objective of the RSS Awareness Day is to get as many people as possible talking about RSS and its benefits on May 1st. Bloggers and blog readers are already aware of the RSS format, but if enough of them talk about it perhaps the mainstream media will cover it as well, and the general public will get exposed to it.

If people start reading about RSS and how it can help them everywhere, I am sure that some will get curious at least to try it out. Over the time the usage of the format should pick up, and all the Internet users (including content publishers) gain from it.

How to participate

There are several ways to participate (none of them require that you link back here, in fact we will be creating a special site for the event on

  1. Blog about it: on May 1st write a post or article on your website about RSS. You can just mention that it is the RSS Awareness Day and link to some RSS resources, or you can explain what RSS is and teach your readers how they can make the most out of RSS. You can even write a poem about RSS, there are no limitations here.
  2. Use a badge or banner: We will be hiring a company (if you wanna help with the badges let us know) to produce several badges and banners that you can use on your site. You can use them throughout April or just on May 1st.
  3. Help spread the word: see the section below.

Help spread the word and win prizes

Since the goal of the project is to get as many people as possible involved, we thought about giving out some prizes to people that will participate. Anyone writing about the RSS Awareness Day or using one of the banners until April 30 (May 1st won’t count cause that is the event itself) will be included on a random draw for the following prizes:

Update: I will be creating a website on so that everyone can link there on May 1st. I will include information about what is RSS and how people can use it.

Update 2: The prize draw was slightly altered as well. It was prolonger until April 30.

Update 3: I just published a new post updating the list of sponsors.

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225 Responses to “May 1st RSS Awareness Day: Get Involved”

  • izrada web sajtova

    Great idea! I am going to promote the event.

  • SEO Training Guy

    I know I’m a little late on this but RSS has had a significant influence on how we all take in information. I for one would have liked to participate in this event. Are you planning on holding the event again next year?

  • 8pets

    Great idea! I think this is great help to me.

  • üniversite

    Very good. Thanks.

  • Chinese Language

    pretty good~

  • Frank Richard

    Really good idea!

  • Peter Szabo

    Yes, the banners don’t seem to render correctly on IE. They are fine on Safari.

  • Yogesh Amberkar

    There are many Online RSS feed readers and selecting 1 according to your needs is a big task. This leads to the comparison of these feed readers. I found a detailed comparison, including Pros & Cons, of some of the best Online RSS feed readers at –

  • James Dellow

    The RSS Day was a great idea – a few days earlier I was involved with setting up an “Enterprise RSS Day of Action” focused on the use of RSS inside the firewall – see … if only I had known about the RSS Day, we could have joined forces. Maybe next time?

  • nitos

    Here’s my post (spanish)

    feliz dia cabRoneSS!!!!!!!!

  • Dan Stewart

    Ping! Add the banner to my site.

  • Rafael Klawonn

    I wrote an article on RSS on my weblog. It is in german and covers the topics, what is rss, what are the benefits, how can it help me on my way to self employment, and something about RSS marketing.

    Find it here:

  • Anothr

    Great idea, thanks.

  • Steve

    I’m in, i’ve posted the trackback since yesterday but i didn’t see it. So here’s the link :

  • Todor Christov

    Great idea!

    I’ve already blogged about it here: and here:

    Regards from Bulgaria!

  • Mayooresan

    my post is online to spread the word of RSS!!

  • Nishadha

    Blogged about it , 🙂

  • zing


Comments are closed.