SEO Checklist

By Daniel Scocco - 0 minute read

The WebConfs website has a very useful list of “Best and Worst Practices for Designing a High Traffic Website.” Basically they collected all the major factors that might affect the search optimization of your site, attributing a score to them. The score ranges from -3, which is very bad for your site, to +3, which is very good. Below you will find a summary of the most important factors:

One of the easiest things but very important SEO tasks you’ll need to do each time you publish a post, is to give the page a good dose of one page optimizations. This WordPress onpage SEO checklist explains in simple terms what needs to be do to fully optimize each WordPress post.


  • Keyword in title tag (+3)
  • Keyword in URL (+3)
  • Keyword density in document (+3)
  • Keyword in H1 and H2 headings (+3)
  • Keyword in the beginning of document (+2)
  • Keyword in ALT tags (+2)
  • Keyword in Meta tags (+1)
  • Keyword stuffing (-3)


  • Anchor text of inbound links (+3)
  • Origin of inbound links (+3)
  • Links from similar sites (+3)
  • Links from .edu and .gov sites (+3)
  • Anchor text of internal links (+2)
  • Many outgoing links (-1)
  • Outbound links to bad neighbors (-3)
  • Cross-linking (-3)

Meta Tags

  • Description Meta Tag (+1)
  • Keywords Meta Tag (+1)
  • Refresh Meta Tag (-1)


  • Unique content (+3)
  • Frequent updates (+3)
  • Age of content (+2)
  • Poor coding or design (-2)
  • Invisible text (-3)
  • Doorway pages (-3)
  • Duplicate content (-3)

Other factors

  • Site accessibility (+3)
  • Sitemap (+2)
  • Site size (+2)
  • Site age (+2)
  • Top-level domain (+1)
  • URL length (0)
  • Hosting downtime (-1)
  • Flash (-2)
  • Misused Redirects (-3)

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67 Responses to “SEO Checklist”

  • Swamykant

    excellent Checklist. thanks for share.

  • Net Age | Google SEO

    Flash content and slow load speed are two of my biggest negative SEO factors. Not only don’t the bots like it, but the human visitors are notoriously ADD and will go somewhere else immediately if they don’t get their dose of instant gratification in double quick time.

  • Eryaman hali yikama

    Good information and good way your blog post. Good luck blogger man.

  • Jack Del Rio

    Looks like links from edu and gov are very good for SEO. Seems that links from DailyBlogTips aren’t bad either. Couldn’t find that one on the list but it should be.

  • medyum

    Thanks you very much for this informative List

  • Steve

    That is very useful. I am surprised how little meta tags count and how cross linking is very bad.

  • Blogn

    Is Keyword density as important as it used t be.

  • SEO Guy

    thanks for the checklist, its just what i was looking for with my application development.

  • leena

    Good listing. very useful

  • Tushar

    That’s a very well categorized and segregated list.


  • Candle Glass

    Very Clear and comprehensive checklist! I just started to learn about SEO and got so many different information from different forums and people, this list really clear a lot of my confusions up 🙂
    Thanks a lot!

  • Ligoy na Bata

    Thanks you very much for this informative List. 🙂

    Really on the right time.

  • Bang Kritikus

    I need more description ??

  • Eduardo

    Very helpfull!

  • Denise Lopez

    Great list on SEO. I will use this when i’m updating my blog.

  • Pairoch

    Thanks for the well put together seo list. This is very helpful.

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