SEO Checklist

By Daniel Scocco

The WebConfs website has a very useful list of β€œBest and Worst Practices for Designing a High Traffic Website.” Basically they collected all the major factors that might affect the search optimization of your site, attributing a score to them. The score ranges from -3, which is very bad for your site, to +3, which is very good. Below you will find a summary of the most important factors:

One of the easiest things but very important SEO tasks you’ll need to do each time you publish a post, is to give the page a good dose of one page optimizations. This WordPress onpage SEO checklist explains in simple terms what needs to be do to fully optimize each WordPress post.


  • Keyword in title tag (+3)
  • Keyword in URL (+3)
  • Keyword density in document (+3)
  • Keyword in H1 and H2 headings (+3)
  • Keyword in the beginning of document (+2)
  • Keyword in ALT tags (+2)
  • Keyword in Meta tags (+1)
  • Keyword stuffing (-3)


  • Anchor text of inbound links (+3)
  • Origin of inbound links (+3)
  • Links from similar sites (+3)
  • Links from .edu and .gov sites (+3)
  • Anchor text of internal links (+2)
  • Many outgoing links (-1)
  • Outbound links to bad neighbors (-3)
  • Cross-linking (-3)

Meta Tags

  • Description Meta Tag (+1)
  • Keywords Meta Tag (+1)
  • Refresh Meta Tag (-1)


  • Unique content (+3)
  • Frequent updates (+3)
  • Age of content (+2)
  • Poor coding or design (-2)
  • Invisible text (-3)
  • Doorway pages (-3)
  • Duplicate content (-3)

Other factors

  • Site accessibility (+3)
  • Sitemap (+2)
  • Site size (+2)
  • Site age (+2)
  • Top-level domain (+1)
  • URL length (0)
  • Hosting downtime (-1)
  • Flash (-2)
  • Misused Redirects (-3)


67 Responses to “SEO Checklist”

  • Raj

    Thanks For this Post. This will help me so Much. Thanks Again πŸ™‚



  • Daniel

    Yeah the list is pretty useful. Most of the factors are well known, but being able to grasp all of them with scores is handy.

  • Leftblank

    Nice article, though I disagree on the ‘flash -3’, using flash doesn’t have to be bad. It’s fairly simply to redirect robots and human readers without flash support to a HTML version with the same content, which doesn’t necessarily make it evil.

  • Phil Van Treuren

    Great list, man, thanks for posting it. SEO is definitely a tricky subject . . . I’m trying to rank on in the top ten for “romantic ideas” for my blog, and it’s been a long road!

  • Daniel

    Most robots have issues with Flash. I guess if you use it only for some features its OK. The problem is sites completely based on Flash.

  • Amanda

    There were things on there I knew about but never got around to it but looking at that I should get off my lazy butt and do it.

  • Ponn Sabra

    Thanks for this extremely informative list. I’ve been running a beginners SEO Tips Marathon [specially made for computer-dummies like me πŸ˜‰ ] and the biggest questions I’m faced with are: where do I focus my time and energy first, second…

    Meta tags are definitely a big issue, I need to focus my attention on…thanks to this list. Wow! I’ve read recently, its not as important as it was before…and this list totally discredits those views.

    I have a couple of questions:

    – Is cross-linking another phase for link-exchanging? If not, what is it?

    I really don’t know how to ask the question, so I’ll just share my experience.

    My home page, an ezine subscription page for all my free gifts has PR4. I just moved my blog to WP in March, and with the new algorithms have a blog home has a PR3, and certain static pages PR4-5.

    I just installed a link directory yesterday, haven’t promoted it yet. It has a reciprocal-link-back checker component. Should they be linking my blog home or my homepage?

    Thanks so much Daniel. I truly love reading your highly informative blog.

  • Daniel

    Link exchanges should not be bad under a SEO point of view. What Google does not like is when you try to mask that.

    Cross-linking therefore refers to site A linking to site B, site B linking to site C and site C linking to site A.

  • Brad Shorr

    Thanks for the post–it’s helpful to have a checklist like this when developing content.

  • Ponn Sabra

    Because I’m such a non-techie chick, I could never think of all these slick, sly, and hateful masking, cross-linking, etc. jazz.

    Thanks for helping me understand everything better.

  • Dana Mark

    Thanks for the helpful list. It is good to see a complete list like this along with the scores. The scores help so it is not just a list of important things to watch for, but a way to see which are actually helpful and which can hurt.

  • Shane

    This isn’t a good list. Much of the information is misleading or just plain wrong. For instance, keywords in the URL are as important as keywords in the Title? Meta Keywords just as important as Meta Description? No way.

    This is the list you need to be looking at:

  • Seo Best Practices

    Hi fellow seo comrade, very complete list, I would give different scores to some of the points on your list mentioned above, of course every one has different appreciation of the whole SEO picture.

    SEO is a permanent changing field and each of us must build our own experience. I have an article on my blog that can complement yours, is a list of seo practices to have in mind when thinking of doing seo to a site, some of them are already in your article:

  • Daniel

    Thanks for sharing that man. Yeah SEO is a field that is always changing, in fact I believe those guys update that table and the scored every couple of months of so.

  • Melt du Plooy

    Hi Daniel, I agree, aspects of SEO change often and I am sure that the scores change as well.

    I have taken your post and expanded on it a bit, see my site πŸ™‚

  • Daniel

    Shane, yeah I covered that list from SEOMoz on this post:

    However I don’t think the one of this post is misleading. Yeah I agree that Meta Keywords is not as important as Meta Description.

    Still, for the average blogger those points and scores are pretty useful for a quick checklist. If someone wants to dig deeper than for sure check other lists and SEO resources.

    Thanks for sharing though.

  • Daniel

    Good one Melt, quite useful comments.

    From his site:
    “Comments: Much can be said about poor coding or design, which could include bloated HTML (too many extra tags), broken HTML (not closing tags) and non-validated code. Flash, previously not crawlable (Search Engines could not read the content in the Flash object), is now readable, at least to a degree. Although I am not all for Flash, I think that flash can really add value to your site when using it sparingly.”

  • Pallab

    I actually perform rather well πŸ™‚
    My only big mistake is using font tag instead of h2 and h3.

  • vijay

    Now it will be very useful for us if you take one by one topic of +3 and explain it how to implement it!!

    Thanks for the aggrigation anywa!

  • serdar5

    thanks.goood working!

  • Dave

    Thanks for this it should help out with my SEO

  • Ron

    This is a nice short list of search engine optimization do’s and don’ts. However, there are so many more tips and techniques that affect search engine optimization. There is a thorough seo cheatsheet containing about every known tip or technique to search engine optimization that is worth checking out from EXPERT Webmasters.

  • SEO Updates

    Thanks for the postΓ’β‚¬β€œitÒ€ℒs helpful to have a checklist like this when developing content.

  • ckalpaxidis

    thanks for the help

  • Satish Gandham

    Can you tell a decent total?????

  • Jennine Estes

    Thanks for the well put together seo list. This is very helpful.

  • IT outsourcing

    Checklist is wonderful, and it give some priority preferences to work


  • James Zhao

    Good stuff!
    What about website structure? For my clients, I usually recommend a flat structure for their site.

  • SEO Checklist

    Good post. I just started my site and I find your approch interesting. I agree with James about the web structure.

  • dima

    Thanks a lot. It is very useful tips for my
    I have a lot to repair.
    Thanks again.

  • Pairoch

    Thanks for the well put together seo list. This is very helpful.

  • Denise Lopez

    Great list on SEO. I will use this when i’m updating my blog.

  • Eduardo

    Very helpfull!

  • Bang Kritikus

    I need more description ??

  • Ligoy na Bata

    Thanks you very much for this informative List. πŸ™‚

    Really on the right time.

  • Candle Glass

    Very Clear and comprehensive checklist! I just started to learn about SEO and got so many different information from different forums and people, this list really clear a lot of my confusions up πŸ™‚
    Thanks a lot!

  • Tushar

    That’s a very well categorized and segregated list.


  • leena

    Good listing. very useful

  • SEO Guy

    thanks for the checklist, its just what i was looking for with my application development.

  • Blogn

    Is Keyword density as important as it used t be.

  • Steve

    That is very useful. I am surprised how little meta tags count and how cross linking is very bad.

  • medyum

    Thanks you very much for this informative List

  • Jack Del Rio

    Looks like links from edu and gov are very good for SEO. Seems that links from DailyBlogTips aren’t bad either. Couldn’t find that one on the list but it should be.

  • Eryaman hali yikama

    Good information and good way your blog post. Good luck blogger man.

  • Net Age | Google SEO

    Flash content and slow load speed are two of my biggest negative SEO factors. Not only don’t the bots like it, but the human visitors are notoriously ADD and will go somewhere else immediately if they don’t get their dose of instant gratification in double quick time.

  • Swamykant

    excellent Checklist. thanks for share.

Comments are closed.