Using Linkbait to Gain Dozens of Targeted Links to Your Site
This is a guest post by Ryan. If you want to guest post on this blog, check out the guidelines here.
Wouldn’t it be nice if dozens of bloggers in your niche gave you backlinks to a targeted post that could drive affiliate sales if you ranked well in Google? Well it is possible with a bit of creativity and by creating a linkbait post that boosts the egos of other bloggers in your niche.
I recently received dozens of backlinks and tweets on a post which was simply a list of personal finance books. The topic itself wasn’t anything special, but the way I created the post was beneficial because it drove enough attention that it now ranks on the first page of Google for my desired search term.
The idea is simple, poll the bloggers. I’ve seen it done before with several other blogs about blogging so I decided to try the same thing in the personal finance niche. Seeing as there are hundreds of blogs in my niche it wasn’t that hard to reach out to other blogs and ask them a quick question.
I created a list of about 100 personal finance bloggers and sent them all an email which said:
“Hi (bloggers name),
Ryan here from plantingdollars.com. I’m doing a post about the best personal finance books according to 100+ personal finance bloggers and I’m wondering if you could simply reply by telling me your favorite personal finance book. I’ll let you know when the post goes live and give you a backlink from it if you decide to participate.
Granted I didn’t have a mailing list established beforehand so I literally emailed each one individually which took a good chunk of time, but following up was easy once the original email was set.
I waited about 2 weeks to see who responded. In total 38 bloggers did end up responding out of 100 which was more than I expected. I then created the post based on their responses and in the end gained an insightful post and a piece of linkbait simply by asking others questions.
After the post was written I also added affiliate links to amazon for each book that was mentioned and as promised gave each blogger a backlink to their site.
When the post went live I then emailed each one back with a personal message about their pick and let them know where the post was located so that they could easily link to it. This is what I sent the second time around:
Hey (bloggers name),
I Just wanted to send you a quick note to say thanks for taking the time to respond to my question about your favorite personal finance book. “Art of the Deal” was a book I also enjoyed quite a bit and was pretty inspiring.
I just posted the results from other bloggers here: (inserted link)
Hope you’re doing well and thanks again,
In total I spent about five hours emailing the bloggers, compiling their answers, adding backlinks, and then following up with them, but the result was dozens of backlinks, and a post that ranks well for the term “best personal finance books” which should drive affiliate sales indefinitely.
I would consider the post a success considering it would take significantly longer to gain as many backlinks via guest posting. From this experience I hope to do a few more “poll the bloggers” type posts to gain a post that’s insightful for readers and provides a win win for backlinks for myself and the bloggers who participate.
Have you have any luck compiling information from other bloggers in your niche and turning it into a post?
About the author: Ryan is a personal finance blogger who writes about achieving financial freedom through smart money management at PlantingDollars.com.
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14 Responses to “Using Linkbait to Gain Dozens of Targeted Links to Your Site”
I stayed up till 2am and then came across this post. Very cool idea! I think this would work in just about any industry; you just have to know who to contact and give them a reason to help you. Usually helping them works like a charm! Does 2 weeks give them enough time? Can you/should you offer up a guest post as well??
This strategy will definitely work and there are many other advanced strategies bloggers willing to collaborate can use. Any blogger interested in knowing what other bloggers are in their niche and influential can ask me. I may know them personally already and be able to introduce your and if not I can teach you how to find them.
HP van Duuren
Thanks for your Post,
Looks like a good idea, I do think that this way you created something of value for the people in that niche. You also created value with this post writing about your positive experience. Talking about creating value, recently on my – Home Business Lifestle Blog –
I wrote a Post titled:
‘Super Electronic Gadgets
for Online Entrepreneurs’
So, I’m wondering if you reading this could simply write
– YOUR COMMENT – on my Post telling me – as I presume as an Online Entrepreneur – YOUR favorite ‘Super Electronic Gadgets’
The Post itself is already Online, and you can put in your
‘Signature-Link’, or even write a few lines about your Blog or Your Business if you like. Thanks in advance.
All the Best,
To your Happy – Blogging – Inspiration,
P.S. Chances are that since – as an Online Entrepreneur – you might also possibly be a potential ‘Blogging Buddy’ – I probably will visit your Blog also, and probably will also Comment on your Posts.
Hi Ryan – this is a great idea, but I wouldn’t classify this as “link bait” per se. People are always keen on what other people in their industry are thinking or doing or reading. So it’s good informative content actually. Either way, great idea!
Music Jokie (MJ!)
This is a great idea, i love ur site. thanks for sharing such a great post!
I love this idea and will use it in the future. It could, as a result, spawn many more posts simply reviewing the books that were mentioned. Great idea!
Give my best to Daniel…:-)
Thats the fantastic idea. I have not composed post out of poll but i have certainly done using visitor question. This idea looks better but find hard to work in my niche.
Hey Ryan, thanks for the brilliant post idea. I’ll definitely work towards implementing one like this myself. On my way to check out your blog now =)
kudos on the success and thank you for sharing this great idea with us! I am on the move with implementing this one!
What a great Valentine’s present, Ryan! And, so much more useful than a box of chocolates. I can see where this could help a number of our clients. Robert’s idea is great as well. Thanks everyone!
I have a question regarding this idea. Is this applicable for the websites that usually rank well? or does this require good network of bloggers?
I haven’t tried this yet, but on my freelancing site I’ve interviewed hundreds of successful freelancers and release 2 per week. I give each interviewee the heads up and they help promote it. Win/win.
Thanks for sharing your experience. It’s was very inspiring for me. I am a newbie blogger and learning the techniques of successful blogging. I first this term Link Bait on a forum but I was not clear how to plan it. Though I need more study on this topic, I can start now. I hope you will write more on this topic.
Great idea Ryan,
thanks a lot for sharing. Just in time when I was looking for extra ways of driving traffic to my blog 🙂
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