28 Ways to Make Money with Your Website

By Daniel Scocco

There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below, just let us know and we’ll update it.

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Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se.

For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network.

The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!

Direct Methods

1. PPC Advertising Networks

Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

List of popular CPC advertising networks:

2. CPM Advertising Networks

CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.

A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.

CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.

You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).

List of popular CPM advertising networks:

3. Direct Banner Advertising

Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.

The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.

Related links:

4. Text Link Ads

After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.

Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.

The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.

Text link marketplaces and networks:

5. Affiliate Marketing

Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.

Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.

In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.

List of popular affiliate marketplaces and networks:

6. Monetization Widgets

The latest trend on the web are widgets that let you monetize your website. Examples include Widgetbucks and SmartLinks. Some of these services operate under a PPC scheme, others behave like text link ads, others yet leverage affiliate links.

Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.

List of companies that provide monetization widgets:

7. Sponsored Reviews

PayPerPost pioneered this model, with much controversy on the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.

Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics. Not all bloggers are willing to get paid to write about a specific product or website (because it might compromise the editorial credibility), but the ones who do are making good money out of it.

If your blog has a big audience you could also offer sponsored reviews directly, cutting off the commissions of the middleman.

List of sponsored reviews and paid blogging networks:

8. RSS Feed Ads

With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.

Feedburber already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.

Finally, some blogs are also opting to sell banners or sponsored messages on their feed directly. John Chow and Marketing Pilgrim are two examples.

Related links:

9. Sponsors for Single Columns or Events

If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.

This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.

Mashable illustrates the case well. They have several advertising options on the site, including the possibility to sponsor specific columns and articles, including the “Daily Poll” and the “Web 2.0 Invites.”

Problogger also runs group writing projects occasionally, and before proceeding he publicly announce the project asking for sponsors.

10.Premium Content

Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.

SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.

11. Private Forums

While the Internet is populated with free forums, there is also the possibility to create a private one where members need to pay a single or recurring fee to join.

SEO Blackhat
charges $100 monthly from its members, and they have thousands of them. Obviously in order to charge such a price for a forum membership you need to provide real value for the members (e.g., secret techniques, tools, and so on).

Performancing also launched a private forum recently, focused on the networking aspect. It is called The Hive, and the monthly cost is $10.

These are just two examples. There are many possibilities to create a private and profitable forum, you just need to find an appealing angle that will make it worth for the members.

List of popular forum software:

12. Job Boards

All the popular blogs are trying to leverage job boards to make some extra income. Problogger is a good example.

Needless to say that in order to create an active and profitable job board you need first to have a blog focused on a specific niche, and a decent amount traffic.

The advantage of this method is that it is passive. Once you have the structure in place, the job listings will come naturally, and you can charge anywhere from $10 up to $100 for each.

List of popular job board software:

13. Marketplaces

Sitepoint is the online marketplace by excellence. Some websites and blogs, however, are trying to replicate that model on a smaller scale.

Depending on your niche, a market place that allows your visitors to buy, sell and trade products could work well. Over the time you could start charging a small fee for new product listings.

The problem with this method is that there are no standard software on the web, so you would need to hire a coder to get a marketplace integrated into your website.

You can see an example of a marketplaces being used on EasyWordpress and on Mashable.

14. Paid Surveys and Polls

There are services that will pay you money to run a small survey or poll on your website. The most popular one is called Vizu Answers.

Basically you need to sign up with them, and select the kind of polls that you want to run your site. Most of these services operate under a CPM model.

15. Selling or Renting Internal Pages

Million Dollar Wiki made this concept popular, but it was being used on the web for a long time around (check Pagerank10.co.uk for instance).

These websites sell for a single fee or rent for a recurring fee internal pages on their domain. Usually they have either high Pagerak or high traffic, so that people purchasing a page will be able to benefit in some way.

Implementing this method on a small blog would be difficult, but the concept is interesting and could be explored further.

16. Highlighted Posts from Sponsors

Techmeme probably pioneered this idea, but somehow it has not spread to other websites. The tech news aggregator displays editorial posts on the left column, and on the sidebar they have a section titled “Techmeme Sponsor Posts.”

On that section posts from the blog of the advertisers get highlighted, sending qualified traffic their way. Considering that the monthly cost for one spot is $5000 and that they have around 6 sponsors at any given time, it must be working well.

17. Donations

Placing a “Donate” link or button on a website can be an efficient way to earn money, especially if your blog is on a niche where readers learn and gain value from your content.

Personal development and productivity blogs, for instance, tend to perform well with donation based systems (one good example being Steve Pavlina).

A small variation of this method appeared sometime ago with the Buy Me a Beer plugin. This WordPress plugin enables you to insert a customized message at the bottom of each article, asking the readers to chip in for a beer or coffee.

18. In-text Adverting

In-text adverting networks like Kontera and Vibrant Media will place sponsored links inside your text. These links come with a double underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money.

Some people make good money with this method, but others refrain from using it due to its intrusiveness. It is also interesting to note that very few mainstream websites have experimented with in-text advertising.

19. Pop-ups and Pop-unders

Pop-ups are a common yet annoying form of advertising on the Internet. If you are just trying to make a much money as possible from your website, you could experiment with them.

If you are trying to grow the traffic and generate loyal visitors, however, you probably should stay away from them. Just consider the hundreds of pop-up blockers out there: there is a reason why they are so popular.

Ad networks that use pop-ups:

20. Audio Ads

Also called PPP (Pay Per Play), this advertising method was introduce by Net Audio Ads. the concept is pretty simple: play a small audio advertising (usually 5 seconds) every time a visitor enters into your website. The user should not be able to stop it, creating a 100% conversion rate based on unique visitors.

The company is still rolling tests, but some users are reporting to get from a $4 to a $6 CPM. Regardless of the pay rate, though, this is a very intrusive form of advertising, so think twice before using it.

21. Selling the Website

Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.

Market places on online forums like DigitalPoint and Sitepoint are always active with website buyers and sellers. Keep in mind that they most used parameter to determine the value of a website is the monthly revenue that it generates, multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).

Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones, and after some revamping they sell them for a profit.

Related links:

Indirect Methods

22. Selling an Ebook

Perhaps one of the oldest money making strategies on the web, using a website to promote a related ebook is a very efficient way to generate revenue.

You could either structure the website around the book itself, like SEOBook.com, or launch the ebook based on the success of the website, like FreelanceSwitch did we the book How to be a Rockstar Freelancer.

Related links:

23. Selling a Hardcover Book

Many authors and journalists leverage their blogs or websites to sell copies of hardcover books. Examples include Guy Kawasaki, Seth Godin and Malcolm Gladwell.

While most of these people were already renowned authors before they created their website, one could also follow the other way around. Lorelle VanFossen did exactly that with her Blogging Tips book. First she built her authority on the subject via her blog, and afterwards she published the book.

List of self publishing and publishing services:

24. Selling Templates or WordPress Themes

As more and more people decide to get an online presence, website templates and WordPress themes become hotter and hotter.

On this segment you have mainstream websites like TemplateMonster, as well as individual designers who decide to promote and sell their work independently.

Brian Gardner and Unique Blog Designs are two examples of websites that make money with the sales of premium and custom WordPress themes.

25. Offering Consulting and Related Services

Depending on your niche, you could make money by offering consulting and related services. If you are also the author of your blog, the articles and information that you will share will build your profile and possibly certify your expertise on that niche, making it easier to gain customers.

Chris Garrett used a similar strategy. First he created a highly influential blog on the blogging and new media niche, and afterwards he started offering consulting services to clients with related problems and needs.

26. Creating an Email List or Newsletter

Email lists and newsletters represent one of the most powerful marketing and money making tools on the Internet. They offer incredible conversion rates, and the possibility to call people to action in a very efficient way.

Creating a big list is a difficult task though, so if you have a popular website you could leverage it to increase the number of subscribers on your list.

Yaro Starak is a famous Internet marketer, and if you visit his blog you will notice that right on top he has a section encouraging visitors to subscribe to his email newsletter. Yaro generates five figures in revenues each month from his email newsletters, proving that this method works.

List of software to manage email newsletters:

27. Mentoring programs

People are willing to pay for someone or something that will teach them and give them knowledge (as opposed to mere information). Education is one of the biggest industries in the world, and the online landscape behaves in a similar way.

Creating a mentoring program related to the niche of your website could be very profitable if you manage to structure and promote it adequately. There is a wide range of media and tools that you can use to deliver the information, from text articles to audio and video lessons.

Brian Clark leveraged the success of Copyblogger to launch a mentoring program teaching people how to build membership and how to sell content online. The program is titled Teaching Sells, and it costs $97 monthly. Sounds expensive, but they have over 1,000 members.

28. Creating a conference around the website

If your website takes off and becomes an authority on its niche, you could create a conference around it. Depending on the size of your audience, the event could attract thousands of people, and you could make money directly from conference passes and sponsors.

Search Engine Land, for instance, created a series of conferences that visit several cities on the United States and on other countries as well. The conferences are called Search Marketing Expo, and the tickets and passes cost thousands of dollars.



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596 Responses to “28 Ways to Make Money with Your Website”

  • Daniel

    Fantastic list, Daniel.

    Did I miss this post? Okay, so I did comment above. I must have done a quick read at that time and not have gotten the most out of the article.

    I am still not sure of what are the best options for monetizing a website. You at least give me some interesting choices to look in to.

    Currently I am keeping away from Ad-sense until I have build up a decent amount of traffic.

    There are other ways(Apart from the Usual Adsense) to make money out there, though, it takes time to do thorough research before diving in.

  • Mike

    these are great tips. There are so many ways to make money and drive traffic online if you think outside the box.

  • Michael

    This is a fantastic list of ways to monetize your website and earn more money online. I’ve only tried a fraction of these ideas but I think from seeing this post that I’ll definitely have to be trying a few different ways now to make money online. Thanks for all the great ideas.

  • Daniel

    Great article, Daniel.

    You sure packed a lot of value into it. It will take me some time to sort out the best options from so many choices.

    Some of these methods will work well on one blog(Website) though not so well on others.

  • Itachi

    My website generates over 1 million pageviews per month and I’m running Value Click ads on the site. The CPM rate is very low, ranging from $0.07 to $0.2 per 1000 impressions. We are also working with Technorati Media adnetwork and the CPM rate is better than Value Click but still, Google Adsense is still the best.

  • Sahil @iBlognet

    wow!!! Thanks.. that’s a huge list…
    worth to bookmark this page..

  • GoldeN

    wow! I never had such a list before, many thanks for sharing 🙂

  • Jonathon

    Very comprehensive dissertation. Might take a newbie like me a while to digest it all so it’s bookmarked for return visits. Much has been written on these website related topics post Panda so it’s always rewarding to come across well researched articles like this one.

    I particularly noted the section on banners since I read elsewhere quite recently that Google slapped websites that had an excessive number of banner ads relative to content (valuable text).

    I actually only stumbled upon this site while reading another blog this morning so will be coming back to look for other articles to help me develop my affiliate sites. Also signed for the newsletter and now I’m off to check out those WP themes.

  • Madison

    Great list of resources – I think as Google adapts its algorithm post-Panda update, it’s going to be more important how you choose to monetize and promote your website. I believe some recent findings from an SEO company found that site with Adsense, for example, tended to perform worse in SERPs than similar sites without Adsense. Could be lots of factors, but interesting nonetheless. Thanks again for the post.

  • Peter

    Great info Daniel. Appreciate the work you have done here.

    My preference for now is Affiliate Marketing but I can see so many opportunities all over the web. It is not going to reduce any time soon either.

  • Deepak Jena

    Really it’s an awesome list through which one can earn money in a quick time without doing any investment but a proper way is the first thing. If you have the knowledge regarding online marketing then you can easily depend upon it for a healthy income source. Most of the people in the world are depending to earn money on online marketing. At last I would say it is a great list for a healthy income.

  • Bryan Hee

    Affiliate Marketing is the easiest way to make money online without any technical knowledge.

  • Swamykant

    Very big list. I have bookmarked it for future reference. Thanks for such a detail post.

  • jehzlau

    All methods in making money online are listed in this post. O_O Great job daniel! 🙂 No wonder it received more than 500 comments. 😀

  • Don

    I didn’t know how to make a web site previously, but then I got a programme in which I learnt and got my site at number one on page one. But Google has changed its algorithm and knocked my site out of range. But after a couple of weeks of tweaking and pruning it is dancing between page one and five.

    Would love to have it stay on page one at positions 1, 2 or 3. Not sure if the posts prior to March still have any weight taking into consideration the changes Google has made.

  • ritakriti

    Hi,

    It is seriously a great list of points. After following these we can definetely our page view and start earning. Since I have scarcity of time so can not read it full. I have bookmarked the page now and sent it to my personnel mail id.

    Thanx,

  • praveen

    Thanks for this great content….

    Adsense, affiliate program are the best way to monetize a site.

  • Ryan @ Milwaukee Real Estate

    Wow, this is the best list of monetization ideas I’ve seen thus far. Although making money online is possible, I’ve found that building sites for local products and services that have high profit margins works best for me because it’s oftentimes a lot less competitive than fighting the folks who are selling products online or trying to get hundreds of thousands of visitors to their site.

  • Abhishek Biswal

    The Complete List of Services and very useful for newbie blogger.
    Well, I am returning here after 4 months
    Why?
    Coz, man, you’re the best and you only showed me the way to monetizing blogs.
    Thanx!

  • Latief

    This is truly one of the greatest posts I ever read. Thanks 1000 times!

  • Charlene

    Thank you for this article — a lot of good advice.

    I will have to try some of these on my blog and website. : )

    Thanks again!

    Charlene
    mymindwanderedtoday.blogspot.com

  • Ron Walker

    I believe that SEO should be always at the top of the list. when done correctly, you can enjoy free targeted traffic for months even years in some cases from a single buying keyword. Once you know the secret on how it all works, the sky is the limit.

    In my opinion nothing beats SEO. PPC, PPV CPA will drain your pocket before you can realize a serious profits. I say if you like those techniques go for it, but you will be doing better if you sent post cards in direct marketing, at least the conversion rate is much higher. But nothing beats “Free”and “Targeted”and “Plenty of it”

  • Ray

    28 Ways to Make Money with Your Website. How many times have I got emails relating to this. How to become number one on Google with ad words. How to have so many back links pointing towards you that Google will lift you right up to number one spot. Then when you see how they are ranked on Google, you ask yourself how come they is not doing so well. Maybe it’s because they want all you nice people to help them and not yourself.

  • America People Search

    Totally complete list 😀

    But you missed something, Neobux is also way to make money online , its a #1 paid to click site,over 3 million registered members and already paid over $30 millions to their member.

  • Samantha Dermot

    I wouldn’t put PPC on top of the list but I suppose people still do manage to make money with it still.

    It depends a lot on the niche of the website. For certain websites is the best option, for other websites is just a waste of time.

  • Erik Emanuelli

    Thanks for sharing this useful information !

    In order to grow up, it is good to learn from experienced people, also like you.

  • Ray

    I think it’s very helpful out look for us who wish to use the internet in way’s of trying to make an income. I also think that the information which has been kindly offered here should be saved and studied very carefully, so that it will make an impacted. It needs to be looked over again and again so it sinks in and helps people like me who may be in a rush to make it big, which does not happen over night.

    Thank you very much for sharing to information.

    regards
    Ray

  • Dan Puroclean

    That is an amazing detailed list – thanks for taking the time to put that together. I’ve heard that Google AdSense is the easiest to implement but yields the least return. Is there anyway these methods could be sorted or ranked on most popular, or easiest to implement and highest ROI (on average).

  • Robert

    Hello Razmi, You can turn your blogs into cash by using google adsense. You may not make a lot but you’ll earn some. You can also use them to promote clickbank products or an ebook that you create yourself.

    On another note, very good nice list of money making ideas ! I like them . One question though, how is the conversion rate on in text advertising like Kontera? Thanks

  • Razmi

    I have been writing for two years for different clients and websites on different topic, news, subject etc.

    How can I for myself to earn money. For example, if I have my own website and I write 20 articles a day, and there are more visitors to my websites, how would I get financial benefits from my writings?

    How do I turn my articles and blogs into cash?

    Can you please give me your advice which work wonders for me.

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